November 6, 2024
Callista Foods Partners with Hung Fook Tong to Pioneer a New Trend in Healthy Baking
On 6 November, 2024, Callista Foods Limited (referred to as “Callista Foods”)., a subsidiary of Fung Retailing Group, participated for the first time in 7th China International Import Expo (CIIE). Callista Foods introduced its latest innovative baking products and customizing solutions on-site.
During the China International Import Expo (CIIE) at the National Exhibition and Convention Center in Shanghai. Callista Foods announced a strategic partnership with Hung Fook Tong Group Holdings Limited (Hung Fook Tong), to promote modern health-focused dietary concepts. The collaboration was agreed by both parties to develop a series of innovative baked goods and setting up new trends in healthy baking. Callista Foods will create exclusive baked products for Hung Fook Tong. From regular products to festive products, Callista Foods will leverage Hung Fook Tong’s commitment to traditional herbal wellness culture and its forward-thinking brand positioning to deliver competitive and innovative products. This partnership is expected not only to strengthen customer loyalty but also to broaden market opportunities for both companies.
Dr. Wing Fu Szeto, CEO and Executive Director of Hung Fook Tong, shared his optimism about the partnership: “It is a pleasure to collaborate with Callista Foods. Under the current booming trend of healthy food consumption, I am believe that this cooperation will bring out significant development opportunities for both parties and elevate our businesses to a new heights. Furthermore, I also hope that this collaboration will allow us to integrate the market needs deeply by introducing more premium offerings for local consumers to lead a natural and healthy lifestyles.”
Mr. Yeung Hoi To, Managing Director of Callista Foods Limited also stated: “Since our establishment, Callista Foods has been dedicated to enhancing product innovation, research and development, and customization capabilities. We have developed frozen food, ready-to-eat products, and freshness products to meet diverse customers’ needs. We provide exclusive baking solutions for our clients that supported by a flexible and efficient logistics system. The CIIE is a vital bridge for openness, innovation and collaboration. We are delighted to establish this strategic partnership with Hung Fook Tong here and look forward to working together to bring out a new vision for healthy food consumption in future”.
